The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights

The Fight For Beauty’s Top Talent

With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

Case Studies & Reports

Case Study

Case Study | How to Launch and Grow a Hero Product

Report

The State of Fashion Special Edition | The New Face of Beauty

Case Study

Case Study | Inside Beauty’s Biggest Disruptor

Latest News & Analysis

Private Equity Firm Acquires Uoma Beauty’s Assets

The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.

BoF Masterclass | How to Launch and Grow a Hero Product

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Launch and Grow a Hero Product”.

The Business of Beauty Haul of Fame: The Public Becomes Private

Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.

Why Estée Lauder Is Trying to Move Upmarket

A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.

Case Study | How to Launch and Grow a Hero Product

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.

Beyond Padlocks: How Beauty Retail Security is Getting Smarter

Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.

How Google Is Making It Easier to Find Dupes

Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.

In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It

While the economic woes have certainly weighed on sales, analysts say the main issue facing the multinationals is their slowness to adjust to the shifting priorities of consumers, who have become more discerning about what they buy and are increasingly finding that local brands are more suited to their needs.

The Business of Beauty Haul of Fame: The Smell of Success

Scenting ultra-exclusive events is beauty’s next big branding opportunity.

The Fastest-Growing Beauty Influencers of 2023

Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.

How Deciem Turned an Accidental Hit Into a Goldmine

With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.

How to Build a Beauty Brand That Lasts for Generations

To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.

THE NEWS IN BRIEF

Go-To Skin Care Bought Back by Founder

Beauty entrepreneur Zoe Foster Blake has regained control of Go-To, the skin care line she co-founded. A majority share of the company was sold to Melbourne-based beauty manufacturer BWX Limited in August 2021 for 89 million Australian dollars ($60 million).

JVN Hair Sold at Auction

JVN Hair, the hair care line founded in partnership with celebrity hair stylist and television personality Jonathan Van Ness is the latest of now-bankrupt Amyris’ brands to be sold at auction.

Unilever Named in UK Greenwashing Investigation

Unilever, the maker of Dove, is to be investigated by the UK’s competition watchdog over concerns that consumers are being misled by the company’s “green” claims on some essential household products.