E-Commerce Trade Manager - Luxury Streetwear

Tomorrow was founded to champion and foster the power of entrepreneurial creativity within the global fashion industry. As a multi service platform, we provide services spanning across digital, advisory, investment, production, and sales.

The DTC team is looking for an enthusiastic Ecommerce Trade Manager, who is commercial minded and has proven ability to deliver growth. Responsible for 2 Investment Brand sites within the luxury streetwear sphere, key responsibilities include turnover, commercial planning, and development of marketing strategies, which can bring innovation to the e-commerce through unconventional avenues. The role will strategically work closely with marketing and merchandising teams, reporting directly into the Head of the e-commerce. Luxury streetwear/culture-led background would be ideal.  

Main Responsibilities:

• Delivering on the sales target and KPIs, as aligned on at the start of the year and regularly revising against budget; Responsible for the weekly trade and content calendar for each of the investment brands, ensuring that it aligns with all product launches and promotion plans, in partnership with the brand team, maintaining an agile approach to ensure targets are met; Drafting and actioning marketing strategies that bring innovation to e-commerce, exploring unconventional avenues. Coming up with fresh editorial strategies to enhance brand engagement and product visibility. Partner closely with the merchandising, marketing & commercial teams to implement the brand strategy; Partner closely with the CRM team to develop an email and performance marketing comms plan and ensuring it aligns with trade and brand plans; Making recommendations on features/functions for each of the Investment Brand’s sites you oversee that would best deliver on the agreed KPIs and drive sales; Analysing and interpreting data from Google Analytics, Shopify and other analytics tools to provide actionable recommendations for improvement; Monitor product performance & on-site trends to provide recommendations on how to maximise sales while leveraging performance marketing, product merchandising, commercial offers and content. Establish and benchmark site offering vs customer expectations and the retail fashion industry to ensure an always on, compelling proposition, enabling maximised conversion rates. Partner closely with the Head of Digital Design, Marketing production and Sales teams to ensure all digital asset requirements are captured ahead of Investment Brand seasonal photoshoots keeping conscious timing of season launch and actual delivery. 

Key Qualities:

• Proficient in content creation dynamics, leveraging creativity to engage audiences; Deep knowledge of subcultures and underground music, facilitating unique connections with diverse communities; Data-oriented with a strong commercial mindset Comfortable with ambiguity, working within a fast-paced, continually adapting environment that requires an agile team player Strong communication skills and ability to project manage cross-functionally Highly organised, with strong attention to detail Ability to prioritise tasks and self-time manage is a must Eager to learn and values continued self-development 

Requirements:

• Minimum 3-4 years of experience in e-commerce; Experience in commercial planning, owning and delivering against annual sale’s target; Experience in drafting and actioning marketing strategies that bring innovation to e-commerce; Good understanding of CRM & performance marketing strategies; Experience in buying and merchandising is a plus; Understanding of Shopify/Shopify Plus, Google Analytics and Klaviyo;