Digital Analyst

Paul Smith is one of Britain’s leading independent design companies. We champion positivity, curiosity, and creativity. These qualities underpin every Paul Smith design, whether it’s a shirt, a shop, or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily, positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.

We are looking for a Digital Analyst to work on new Digital initiatives to support the business on driving sales and growing performance. You will focus on using analytics tools and reporting data to produce insights and analysis to help inform decision making and use data sources to draw a clear and relevant conclusion to create actionable insights.

The Role:
•    Compile and analyse regular reporting by specific territories and store views and monthly flash reports as requested. 
•    Build and maintain dashboards for the digital department to measure key performance indicators and work towards targets. 
•    Process and analyse datasets to produce recommendations and findings, and effectively communicate analysis to various stakeholders across the organisation. 
•    Investigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data, Google Analytics, and session replay tools. 
•    Collaborate with our E-commerce and digital marketing stakeholders to ensure data, insight and analytics drive continuous optimisation and improvement. 
•    Contribute to the customer lifecycle, segmentation, and analysis to inform business decisions. 
•    Utilise customer data to assist with business strategy and provide insight through analysis. 
•    Analyse and provide regular insight in all aspects of the digital journey to pull out trends and report on performance to improve the conversion rate of key customer journeys and digital channels. 

Your Skills and Experience:
•    A strong analytical approach with excellent knowledge of Excel and PowerPoint.
•    Experience and a keen interest in customer and web insights to inform commercial decisions. 
•    Experience of analysing data and producing comprehensive and informative reports using Excel. 
•    Excellent communication skills both written and verbal.
•    Ability to liaise with third parties on a regular basis. 
•    Accurate, methodical, and numerate. 

Who you are:
•    Motivated, helpful and be self-motivated. 
•    Trustworthy with confidential information.
•    Reliable and confident.
•    Have a keen interest in the commercial and strategic needs of the business and can use this to accurately judge and advise on business priorities. 
•    Team worker who can work using their own initiative. 

What’s in it for you:
•    A generous clothing allowance.
•    Discretionary discount on PSL goods. 
•    An annual leave entitlement of 25 days, plus Bank Holidays.
•    Pension scheme.
•    Hybrid working.
•    Cycle to work and travel loan schemes. 

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.