Scenting ultra-exclusive events is beauty’s next big branding opportunity.

The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.

Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.

On the first two days of New York Fashion Week, designers Peter Do and Stuart Vevers showcased their takes on storied brands.

How the American ‘accessible luxury’ group Tapestry can capitalise on its newly acquired brands and more from BoF’s Imran Amed.

The American accessories giant says the line will serve as lab to develop new design and production models, starting with a capsule that features patchworked products made from manufacturing scraps. How the project will scale remains unclear.

From Tory Burch to Altuzarra, practical garments dominated the second half of New York Fashion Week, save for Thom Browne’s theatre of “The Little Prince.”

The US luxury group that owns Coach, Kate Spade and Stuart Weitzman is focused on customer-centric tactics and products to grow in turbulent times, says the CEO in an interview for The State of Fashion 2023.