The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
L’Oréal is betting on microbiome skin care with the acquisition of Copenhagen-based probiotic research company Lactobio.
The acquisition, announced on Dec. 4, will allow L’Oréal to build upon its microbiome research, which the company says it has been conducting for 20 years. It will utilise Lactobio probiotic and postbiotic ingredients to develop topical products with benefits for skin and hair, according to the company.
Founded in 2017, Lactobio creates probiotic and postbiotic private-label skin-care ingredients. It also operates its own probiotic skin-care brand Bak.
Learn more:
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The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Launch and Grow a Hero Product”.
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