The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The British luxury brand has something of an on-again, off-again relationship with its beauty line. In 2013, the company brought fragrance operations in-house and launched a cosmetics line, with celebrity makeup artist Wendy Rowe at the helm. Just a few years later in 2017, the license changed hands again, with Coty taking the reins.
Until now, Coty has predominantly focussed on fragrance for Burberry, with scents like Burberry “Her” performing well. A new foundation range launched in March.
Now, the once-popular cosmetics line is back in a bigger way. New products include the Beyond Wear Perfecting Matte Foundation with “Trench Protect” Technology, which the company says is inspired by the fabric of the iconic Burberry trench coat, as well as the new Burberry Kisses, a lip product.
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For Celebrity Beauty Brands, a Cloudy Future
E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.
The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Launch and Grow a Hero Product”.
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.