The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Bender left Rhode last month, the brand confirmed. Bender joined Rhode in October 2022 after serving as the founding president of skin care line Versed. She was brought on by Bieber to scale the emerging brand after its June 2022 launch. Under her tenure, the brand launched colour cosmetics and expanded internationally in seven global markets.
“We are incredibly grateful for everything Melanie has contributed to Rhode during her time with the company. We wish her nothing but the best in the future,” the brand said in a statement to The Business of Beauty.
Inspired by the success of Rihanna’s Fenty Beauty and Selena Gomez’s Rare, newer celebrity labels have increasingly looked to established beauty executives to professionalise their brands beyond their famous founders. Harry Styles’ Pleasing appointed former Goop executive Shaun Kearney as CEO in July, while Tracee Ellis Ross’s Pattern Beauty brought on former Savage X Fenty executive Christiane Pendarvis as its co-CEO in October.
Rhode has seen several other C-suite executive departures since its inception. Claudia Allwood, Rhode founding CMO, left last year after joining in October 2021 and Iván Saragusti, the brand’s founding COO, departed in January 2022.
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In a market oversaturated with celebrity beauty brands, Hailey Bieber says her brand is “different” from others.
The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Launch and Grow a Hero Product”.
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.