The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Things move fast on the internet. In just the past few years, there have been a number of changes in the social media space and the influencer economy built around it. For one, brands are betting on influencers with day jobs, working with creators like Sky Ting Yoga founder Krissy Jones or James Whiteside, principal dancer at the American Ballet Theatre, as they look for relatable ambassadors to reach engaged audiences. The line between the average social media user and influencer is increasingly blurred as non-influencers endorse products online. Widely, people learn more about brands from other people, rather than brands’ own storytelling. It’s becoming even more important for brands to be on every platform — and influencers to have their own platforms.
“Most brands have probably not fully recognised and understood the impact of all their customers having a platform… This is existential for brands. If they can’t figure this out, they won’t be able to compete in a decade,” said James Nord, founder of influencer marketing company Fohr.
Dazed Media will resume publication of Another Man, the menswear-focussed offshoot of Jefferson Hack’s Another, in April 2024 as a bi-annual print magazine.
Condé Nast Britain's chief business officer will join Google UK as managing director of technology.
The stylist and fashion editor reveals to BoF founder and editor-in-chief Imran Amed why she resigned from Vogue and how she is channelling her influence and energy to support that next generation of fashion talent.
Bryan Goldberg’s rollup firm has struggled to turn its portfolio of well-known, if faded properties into a viable business amid sweeping changes in the online media economy. Now, BDG is going after wealthier readers, starting with a revival of Nylon’s print edition.