Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

The State of Fashion 2023 interview: The German brand’s CEO on the post-pandemic renaissance of office wear and formalwear, with an emphasis on casualisation and comfort.

The German luxury house saw its sales drop 59 percent and reported revenue of $323.5 million in the second quarter, missing analyst expectations.

This week Federico Marchetti was appointed non-executive director to the luxury fashion house’s board, while Coty appoints Sue Y. Nabi as its chief executive.

This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

This week, the luxury group promoted another member of the Arnault family into an executive role, while PVH veteran Daniel Grieder departed after 23 years.

Ahead of its TommyNow show in Shanghai, the brand shares its big plans for Asia. Standing in its way are a crowded marketplace, fickle consumers and the potential fallout from a trade war.