The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.

At an investor day in New York, the Italian luxury group laid out plans for newly acquired Tom Ford, as well as Thom Browne and its namesake Zegna label.

For big luxury brands, runway shows usually aren’t make-or-break. This week offers at least one exception to the rule. That, plus what else to watch for in the coming days.

Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.

After this week’s $2.8 billion Estée Lauder buyout, Tom Ford, the designer, is set to serve as “creative visionary” at his namesake brand through the end of 2023. What happens after that?

The designer’s makeup and fragrance line brought glamour, sex appeal – and sales – to the cosmetics giant. Keeping the magic in house was worth nearly $3 billion.

The beauty conglomerate is expected to tap at least one partner to handle the fashion side of the business, according to a source.

As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.