The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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When Tom Ford started his namesake brand in 2004, his longtime deputy at Gucci Peter Hawkings was his first call — and his first employee. Fast-forward to April 2023, Hawkings’ phone rang again. Only this time, Ford said he was stepping down and putting Hawkings forward for the top job.
“I didn’t sleep for the first two nights. It was crazy,” Hawkings said of his reaction to the news that he would step into his longtime boss’ shoes and become creative director of the eponymous brand he created. “But after all of that subsided, I realised that Tom [Ford] was giving me the opportunity of a lifetime. And I am, to this day, super grateful to him for giving me this chance to continue the legacy.”
This week on The BoF Podcast, BoF founder and editor-in-chief Imran Amed sits down with Hawkings, the new creative director of Tom Ford following his runway debut at Milan Fashion Week to discuss his origins and journey into the fashion industry — and his plans to continue the Tom Ford legacy.
One of the creative masterminds behind Fenty is part of a group of new owners aiming to reboot LA Fashion Week with new formats and ties to entertainment, beauty and wellness.
BoF’s editor-at-large and founder and editor-in-chief look back at the key moments of fashion month, from Sabato de Sarno’s debut at Gucci to Sarah Burton’s farewell show for Alexander McQueen.
BoF’s editors pick their favourite shows of the Spring/Summer 2024 season.
Miuccia Prada tells her own story at Miu Miu. How much of Virginie Viard’s is in Chanel?