The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The author has shared a YouTube video.
You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
LONDON, United Kingdom — In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
KEY LEARNINGS: Deciding whether to start a fashion business requires a lot of upfront thinking. Here are the things you need to know first:
1. Starting a fashion business is an intense, all-encompassing experience:
Running a small fashion business is a 24 hours a day, 7 days a week commitment requiring militant self-discipline. You will need to think of yourself as a CEO first and will likely spend less than 10 percent of your time designing. You will have to oversee all aspects of the business, not just the creative parts. It is an exciting, exhilarating experience, but not a decision that should be taken lightly.
2. There are four key steps in the fashion value chain:
3. Focusing on four critical success factors will help to increase your chances of success:
BoF Careers provides essential sector insights for fashion professionals in marketing this month, to help you decode fashion’s marketing landscape.
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
The fashion PR powerhouse has promoted the agency veteran to global CEO as president Julie Mannion becomes chairman of the board, opening a new era for the firm.
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.