Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.

Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.

Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.

After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.

Bottega Veneta designer Matthieu Blazy, Gap Inc CEO Richard Dickson, Brunello Cuccinelli and others discussed craft, culture, brand building and more, while a panel of sustainability stakeholders examined the colonial dynamics embedded in fashion’s climate crisis.

Matthieu Blazy’s collection was a joyous and ingenious celebration of pure craft, writes Tim Blanks.

The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.

Bottega Veneta’s printed leather jeans and plaids were standout items at Milan Fashion Week and the latest example of the creative ways designers are using technology to aid craftsmanship, not replace it.