The company is one of a handful trying to make fashion rental work through a model that doesn’t entail buying and managing inventory itself.
Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”
The fashion veteran will be charged with overseeing the company’s design direction and blending "performance and style" in its apparel, footwear and accessories.
The online retailer has a new generative-AI chatbot to help users with their styling and shopping questions, but unlike other AI chatbots launched by big fashion retailers, this one integrates directly into ChatGPT.
Its first group of digital fashion designers will receive mentorship from the British Fashion Council, top names at Vogue and Calvin Klein and metaverse expert Matthew Ball, to name a few.
The company said it will begin selling some of its leftover Yeezy stock at the end of this month.
Having rebounded from the worst of the pandemic in 2021, the Italian couture house continued its growth last year.
Triefus helped define Gucci’s brand strategy and recently began overseeing its web3 and gaming efforts.