The outcry over Zara’s ill-conceived, poorly-timed campaign this week highlights the blind spots that fashion brands routinely make apparent in their advertising.

The fashion PR powerhouse has promoted the agency veteran to global CEO as president Julie Mannion becomes chairman of the board, opening a new era for the firm.

With its early aughts resurgence in the rearview mirror, Moon Boot began marketing its product in unexpected locales and inking fashion-adjacent collaborations to rebuild the brand’s cultural cachet.

Bryan Goldberg’s rollup firm has struggled to turn its portfolio of well-known, if faded properties into a viable business amid sweeping changes in the online media economy. Now, BDG is going after wealthier readers, starting with a revival of Nylon’s print edition.

Karlie Kloss, the model turned investor and entrepreneur, is acquiring the British fashion and culture publication i-D Magazine.

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.

The fundraising landscape is still generally conservative, but companies like Alo Yoga are reportedly seeking multi-billion dollar valuations.

Once limited to advertising, today’s top marketers are held up as creative visionaries and data-driven decision makers responsible for a brand’s growth. No wonder so many are taking the top job for themselves.