Senior manager of Event and Influence

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

RESPONSIBILITIES

Event & Experience
• Understand brand/business priority and strategic focus, and develop brand event/experience to support the goal
• Event management from planning, budgeting, KPI setting, delivery and reporting
• Quality management of all creative elements in related to event & experience and make sure it meets brand's creative guide as well as guest expectation
• Make sure brand experience meets brands' creative guide as well as guest expectation

Influence
• Identify and foster brand community with people of influence across fashion, culture and business
• Collaborate with various marketing/business partners to invite and recruit new people of influence
• Understand brand products, styling & brand aesthetic to help identify prospect audience
• Community led project management from planning, budgeting, KPI setting, delivery and reporting
• Report to VP of Marketing & Comms in Korea, and dotted report to Event & Influence team in HQ(London)

PERSONAL PROFILE

• +8 years of experience in brand event and communities
• Experience in Luxury field is strongly preferred
• Fluent in English
• Own network with people of influence across fashion, culture, sports and business, event related agencies and partners
• Strong project management skill working with various stakeholders - Expect the ability to lead projects end to end
• Awareness of trend & Consumer Insight
• Has a collaborative and positive mind, Team player

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: South Korea || 해당사항 없음 || 서울 || MARKETING || KOREA - GENERAL MARKETING || n/a ||