Creative Director, Gap Brand

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

In this role you will be a member of a team who is the leader of brand voice, creative storytelling and expression across all brand marketing. In this role you will be developing seasonal brand stories, big ideas and innovative marketing programs to inspire customers and brand vision. You will create attention-grabbing ideas that will entice the consumer and develop campaigns designed to stand apart from competitors.

What You'll Do

• Partner closely with the Sr. Director to strategically push the creative vision of all brand campaigns and deliverables to completion, while meeting the business objectives with fresh creative.
• Oversee and direct a team of art directors, senior and mid-level designers on the brand team
• Drive & iterate on the brand visual identity including graphic direction, photography/video style for multi-channel campaigns that touch all areas of the customer experience. This includes e-comm, retail, email marketing, OOH and digital advertising, social and more.
• Think big and be a true conceptual thought-leader partnering closely with the editorial and strategy teams
• Collaborate with cross functional and agency partners and concept larger 360 brand and product campaigns
• Evergreen Brand systems creative direction, thought-partner and leadership (brand typography, color, graphics use in all channels)
• Oversee the Brand / Value systems teams that own the evergreen programs
• Lead photo shoots for brand projects with the Sr. Director
• Partner closely with Product and the Creative Visuals team, and other key stakeholders throughout the business to ensure creative output is synergistic between the work.
• Concept and lead Retail and Environmental/physical space creative projects including the Retail Store Experience (signage, propping, windows, etc) as well as offices, pop-up experiences, test stores, and special ad hoc projects
• Close partnership with Marketing, Strategy, Store and Visual Merchandising teams for creative excellence and execution.

Who You Are

• 10+ years experience in brand creative direction-both agency and in-house experience a plus
• You have a compelling portfolio of distinctive work that elevates a brand's creative experience.
• A creative visionary-people are inspired by and excited to work with you.
• You operate at an executive level with the ability to both mentor and manage.
• Extensive knowledge of channel best practices-you never push creative work forward at the expense of business goals.
• Experience in and comfortable working cross-functionally-especially with Brand, Creative, Editorial, Visual Merchandising teams.
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
• You thrive in a fast-paced environment where deadlines, priorities, and initiatives change frequently-Empowered and Iterative are core values.
• Exceptional presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your recommendations.
• Experience leading successful photo and video production, digital advertising and in-store marketing
• Expert in the Adobe Suite, G-Suite, Keynote, Figma, and any other relevant tools needed. Miro experience is a plus.
• Passionate about the democracy of style, and working for an inclusive values driven brand.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $156,400 - $207,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.