The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
From skin care and hair care to makeup and fragrance, growth prospects for the beauty industry are bright, with global retail sales set to reach an estimated $580 billion by 2027, according to BoF’s report, “The State of Fashion: Beauty,” created in partnership with McKinsey & Company. But in today’s hyper-competitive market, being part of that growth is not a given for many brands and retailers.
Beauty companies now need a new playbook to thrive, as McKinsey experts explained in this Masterclass hosted by Priya Rao, executive editor of The Business of Beauty.
Joined by her fellow co-authors of the report, Rao and McKinsey senior partner Kristi Weaver and partner Sara Hudson explored today’s growth dynamics are changing, including the need for global market strategies that encompass a broader mix of countries and the increasing allure of untapped product categories such as wellness and ultra-luxury.
“The barriers to entry are quite low, so markets are becoming increasingly competitive, and we see that everywhere,” said Hudson.
However, one thing hasn’t changed, said Weaver: while innovation and new product lines are important, brands first and foremost need focus, built around their core offerings.
The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.
As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.
The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Launch and Grow a Hero Product”.
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.