The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
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Not so long ago, global luxury brands and retailers primarily focused on courting Chinese customers while travelling abroad, visiting flagships in New York, Paris and other fashion hot spots. No longer. As a new report from BoF Insights — Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad – shows, a growing amount of Chinese luxury spend is taking place locally.
It’s a shift that is explored in this BoF Masterclass episode, featuring Amanda Bacal, senior vice president of marketing at Joor; Prudence Grace Lai, senior analyst at Euromonitor International; and Iris Chan, partner and head of international client development at Digital Luxury Group, in conversation with report co-authors, BoF Insights’ director of research and analysis Diana Lee and senior research lead Benjamin Schneider.
All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?
The rise of competing shopping hubs like China’s Hainan island, changing consumer preferences and a rise in online shopping have fundamentally changed demand for luxury goods in Hong Kong.
Brands looking to invest in new developments and rapidly changing shopping districts across China’s major cities are scrutinising locations harder than before the economic slowdown.
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.